"Deliver exceptional customer experiences and provide the most robust, reliable, and highest quality data communication products available."
1. Uncompromising Integrity and Ethics
2. Respectful Interactions
3. Maximize Long Term Profitability
4. Deliver Superior Value to Our Customers
5. Continuously Improve Quality in Everything We Do
6. Challenge the Paradigms
7. Be an Economic, Intellectual and Social Asset
8. Hire and Retain Top Notch People and Value Their Input
9. Leverage Our Will to Win
10. Have Fun!